dealer price
Смотреть что такое «dealer price» в других словарях:
dealer aids — ˈdealer aids noun [plural] MARKETING things given to a shop by a manufacturer or importer to help show or advertise their product, for example product magazines, models, shelves and price lists … Financial and business terms
dealer — A firm or an individual who buys and sells for his own account. A dealer has ownership, even if only for an instant, between a purchase from one party and a sale to another party, and is thus compensated by the spread between the price paid and… … Financial and business terms
Dealer Incentive — A corporate sales strategy in which the price a dealer has to pay a manufacturer for a particular product is reduced, allowing the dealer to make a higher profit or to reduce the price at which the product is sold to consumers. Dealer incentives… … Investment dictionary
price — A fixed value of something. Prices are usually expressed in monetary terms. In a free market, prices are set as a result of the interaction of supply and demand in a market; when demand for a product increases and supply remains constant, the… … Financial and business terms
Dealer — An entity that stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). The New York Times Financial Glossary * * * dealer deal‧er [ˈdiːlə ǁ ər] noun [countable] JOBS 1.… … Financial and business terms
price maintenance — ▪ economics also called resale price maintenance measures taken by manufacturers or distributors to control the resale prices of their products charged by resellers. The practice is more effective in retail sales than at other levels of… … Universalium
dealer participation — The amount contributed by the dealer to reduce the final purchase price in the lease contract. Dealer participation can take the form of a rebate or simply a discount. The dealer participation is reflected in the lease contract as a capitalized… … Dictionary of automotive terms
dealer invoice — The price the dealer pays for a vehicle … Dictionary of automotive terms
price of admission — Used in the context of general equities. cost to become a player in a stock in an inordinately aggressive market ( i.e., locking on one side, size or price concessions ); trader becomes aggressive in order to break the domination of customer… … Financial and business terms
Art dealer — An art dealer is a person or company that buys and sells works of art. RoleAn art dealer typically seeks out various artists to represent, and builds relationships with collectors and museums whose interests are likely to match the work of the… … Wikipedia
choice price — When the touch bid and offer prices for a stock are the same. Dresdner Kleinwort Wasserstein financial glossary See also backwardation. Dresdner Kleinwort Wasserstein financial glossary * * * A firm price, where the dealer quotes one single… … Financial and business terms
dealer price
Смотреть что такое «dealer price» в других словарях:
dealer aids — ˈdealer aids noun [plural] MARKETING things given to a shop by a manufacturer or importer to help show or advertise their product, for example product magazines, models, shelves and price lists … Financial and business terms
dealer — A firm or an individual who buys and sells for his own account. A dealer has ownership, even if only for an instant, between a purchase from one party and a sale to another party, and is thus compensated by the spread between the price paid and… … Financial and business terms
Dealer Incentive — A corporate sales strategy in which the price a dealer has to pay a manufacturer for a particular product is reduced, allowing the dealer to make a higher profit or to reduce the price at which the product is sold to consumers. Dealer incentives… … Investment dictionary
price — A fixed value of something. Prices are usually expressed in monetary terms. In a free market, prices are set as a result of the interaction of supply and demand in a market; when demand for a product increases and supply remains constant, the… … Financial and business terms
Dealer — An entity that stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). The New York Times Financial Glossary * * * dealer deal‧er [ˈdiːlə ǁ ər] noun [countable] JOBS 1.… … Financial and business terms
price maintenance — ▪ economics also called resale price maintenance measures taken by manufacturers or distributors to control the resale prices of their products charged by resellers. The practice is more effective in retail sales than at other levels of… … Universalium
dealer participation — The amount contributed by the dealer to reduce the final purchase price in the lease contract. Dealer participation can take the form of a rebate or simply a discount. The dealer participation is reflected in the lease contract as a capitalized… … Dictionary of automotive terms
dealer invoice — The price the dealer pays for a vehicle … Dictionary of automotive terms
price of admission — Used in the context of general equities. cost to become a player in a stock in an inordinately aggressive market ( i.e., locking on one side, size or price concessions ); trader becomes aggressive in order to break the domination of customer… … Financial and business terms
Art dealer — An art dealer is a person or company that buys and sells works of art. RoleAn art dealer typically seeks out various artists to represent, and builds relationships with collectors and museums whose interests are likely to match the work of the… … Wikipedia
choice price — When the touch bid and offer prices for a stock are the same. Dresdner Kleinwort Wasserstein financial glossary See also backwardation. Dresdner Kleinwort Wasserstein financial glossary * * * A firm price, where the dealer quotes one single… … Financial and business terms
dealer price
Смотреть что такое «dealer price» в других словарях:
dealer aids — ˈdealer aids noun [plural] MARKETING things given to a shop by a manufacturer or importer to help show or advertise their product, for example product magazines, models, shelves and price lists … Financial and business terms
dealer — A firm or an individual who buys and sells for his own account. A dealer has ownership, even if only for an instant, between a purchase from one party and a sale to another party, and is thus compensated by the spread between the price paid and… … Financial and business terms
Dealer Incentive — A corporate sales strategy in which the price a dealer has to pay a manufacturer for a particular product is reduced, allowing the dealer to make a higher profit or to reduce the price at which the product is sold to consumers. Dealer incentives… … Investment dictionary
price — A fixed value of something. Prices are usually expressed in monetary terms. In a free market, prices are set as a result of the interaction of supply and demand in a market; when demand for a product increases and supply remains constant, the… … Financial and business terms
Dealer — An entity that stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). The New York Times Financial Glossary * * * dealer deal‧er [ˈdiːlə ǁ ər] noun [countable] JOBS 1.… … Financial and business terms
price maintenance — ▪ economics also called resale price maintenance measures taken by manufacturers or distributors to control the resale prices of their products charged by resellers. The practice is more effective in retail sales than at other levels of… … Universalium
dealer participation — The amount contributed by the dealer to reduce the final purchase price in the lease contract. Dealer participation can take the form of a rebate or simply a discount. The dealer participation is reflected in the lease contract as a capitalized… … Dictionary of automotive terms
dealer invoice — The price the dealer pays for a vehicle … Dictionary of automotive terms
price of admission — Used in the context of general equities. cost to become a player in a stock in an inordinately aggressive market ( i.e., locking on one side, size or price concessions ); trader becomes aggressive in order to break the domination of customer… … Financial and business terms
Art dealer — An art dealer is a person or company that buys and sells works of art. RoleAn art dealer typically seeks out various artists to represent, and builds relationships with collectors and museums whose interests are likely to match the work of the… … Wikipedia
choice price — When the touch bid and offer prices for a stock are the same. Dresdner Kleinwort Wasserstein financial glossary See also backwardation. Dresdner Kleinwort Wasserstein financial glossary * * * A firm price, where the dealer quotes one single… … Financial and business terms
Dealer Retail Price
Смотреть что такое «Dealer Retail Price» в других словарях:
Suggested retail price — The manufacturer s suggested retail price (MSRP), list price or recommended retail price (RRP) of a product is the price which the manufacturer recommends that the retailer sell the product. The intention was to help to standardise prices among… … Wikipedia
manufacturer’s suggested retail price — (MSRP) The suggested retail price the dealer is asking. Generally the same as the sticker price. Dealers typically sell at a discount to this price … Dictionary of automotive terms
price — A fixed value of something. Prices are usually expressed in monetary terms. In a free market, prices are set as a result of the interaction of supply and demand in a market; when demand for a product increases and supply remains constant, the… … Financial and business terms
price maintenance — ▪ economics also called resale price maintenance measures taken by manufacturers or distributors to control the resale prices of their products charged by resellers. The practice is more effective in retail sales than at other levels of… … Universalium
The Price Is Right (U.S. game show) — The Price Is Right Format Game show Created by Mark Goodson Bill Todman Directed b … Wikipedia
Resale price maintenance — (RPM) is the practice whereby a manufacturer and its distributors agree that the latter will sell the former s product at certain prices (resale price maintenance), at or above a price floor (minimum resale price maintenance) or at or below a… … Wikipedia
Swap Dealer — An individual who acts as the counterparty in a swap agreement for a fee called a spread. Swap dealers are the market makers for the swap market. The spread represents the difference between the wholesale price for trades and the retail price.… … Investment dictionary
suggested price — A retail price suggested or recommended to a dealer by the producer or manufacturer. 52 Am J1st Tradem § 185 … Ballentine’s law dictionary
vertical price-fixing agreement — An agreement between the manufacturer or dealer in an article with purchasers who buy numbers of such article for resale in the course of business, having the purpose of controlling the resale or retail price. 52 Am J1st Tradem § 173 … Ballentine’s law dictionary
Used car — For the 1980 comedy film, see Used Cars. Small used car lot in the United States … Wikipedia
DRP — Disaster Recovery Plan (Business » General) * Dividend Reinvestment Plan (Business » Stock Exchange) * Distribution Requirements Planning (Business » General) * Distribution Resource Planning (Business » General) * Debt Reduction Program… … Abbreviations dictionary
Вендоры, дистрибьюторы, дилеры и конечники
Используемые термины. Участники рынка:
Вендор (англ. Vendor) – производитель, выпускающий и продающий продукцию под своей торговой маркой (ТМ – Trade Mark). Название торговой марки обычно является и именем бренда (Brand Name). Примеры вендоров: “Samsung”, “КАМАЗ”, “Красный Октябрь”, “Microsoft”. Редко, но бывает, когда один вендор выпускает продукцию не с одной, а с несколькими различными (но собственными!) торговыми марками.
Задачи участников рынка
Задача вендора – производство и сбыт производимой продукции. Всё, что произведено, должно быть продано, и желательно скорее. Массовый и устойчивый сбыт осуществляется через дистрибьюторов.
Задача дистрибьютора – перепродажа и продвижение продукции от производителей – дилерам. Сроки не так важны, как регулярность. Ещё важен объем: чем больше объём, тем лучше. Дистрибьюторы организуют мероприятия по продвижению продукции различных вендоров: выставки, семинары, промо-акции…
Задача дилера – продажи/поставки товаров конечным заказчикам в соответствии с их требованиями, и как можно в больших объемах.
Задача конечного потребителя – купить нужный товар/продукцию, удовлетворяющую определенным условиям (характеристики, цена, объем, качество).
Основные приоритеты участников рынка
Вендору важна репутация его продукции на рынке, для поддержания спроса.
Дистрибьютору (и вендору) важно долгосрочное сотрудничество с наиболее динамичными и стабильными дилерами (иметь гарантированный рынок сбыта).
Дилерам важна их деловая репутация, как надёжных поставщиков, устойчивый канал сбыта (наличие достаточной клиентской базы), возможность покупать подешевле, а продавать подороже и/или в соответствии с бюджетом конечника.
Отношения между участниками рынка
Отношения регулируются двусторонними договорами/соглашениями между участниками рынка.
При соглашениях с вендором дистрибьютор (или дилер) соглашаются способствовать продвижению продукции данного вендора (не препятствовать этому), а вендор берётся обеспечить информационную/техническую поддержку, ценовые скидки (на свою продукцию) для другой стороны (дистрибьютору или дилеру) и т.п.
Соглашения между дистрибьютором и дилером могут быть оформлены официально (подписыванием соглашения/договора) или через договоренности “на словах”, в ходе переговоров своих представителей.
Особым видом отношений является регистрация проекта по оборудованию вендора.
Цены и скидки
Дилерская цена – цена, по которой дилеры могут купить продукцию непосредственно у производителя или у дистрибьютора. Публикуется в прайсах дистрибьютора (рассылаются дилерам) или в закрытом/партнерском разделе сайта производителя или дистрибьютора (b2b-системы, например). Размер скидки (от розничной цены) для дилеров может зависеть от объема отдельной закупки (большой/малый опт), предыстории закупок и других критериев.
Особая, партнерская цена – по которой дистрибьюторы покупают продукцию у вендоров.
Проектный бонус – в некоторых случаях вендор поощряет проектировщиков, закладывающих в проекты оборудование этого вендора. Тогда интегратор (монтажная организация) может получить не только дилерскую, но и дополнительную – проектную скидку при покупке оборудования данного вендора. Если такой проект реализуется, то проектировщик может получить проектный бонус, даже если реализация (закупка/монтаж) выполнена не его (проектировщика), а другой организацией, но по его проекту.
На величину дилерской цены может влиять и тип конечного заказчика: для некоторых конечников вендоры/дистрибьюторы устанавливают специальные цены.
Пример 1. Дилер покупает у дистрибьютора по дилерской цене, а продаёт конечнику по РРЦ. Разница между розничной и дилерской ценой – прибыль («маржа») дилера.
Пример 2. Компания заложила в проект заказчику сетевое оборудование, на которое дилерская скидка = 10% (от розницы). Дополнительная проектная скидка от вендора = 5%. Итоговая скидка при реализации проекта компанией-автором проекта = (1-0,9*0,95)*100% = 14,5% (от розницы).
Если проект реализуется другой компанией (дилером), то эта компания-исполнитель получает дилерскую скидку 10%, а компания-проектировщик может затребовать и получить у вендора проектный бонус (в пределах 4,5%) за реализованный проект на его(вендора) оборудовании, при условии, что этот проект заранее был зарегистрирован у вендора. Детальнее о механизме регистрации проекта рассказывается в следующей статье.
