Установка Google Analytics для сайта на WordPress
В предыдущей статье мы с вами познакомились с установкой кода Google Analytics на сайт для различных типов сайтов – статических и динамических. Сегодня разберем установку кода GA на примере моего блога, созданного на WordPress.
WordPress – бесплатная система управления содержимым сайта (CMS) с открытым исходным кодом, написанном на PHP и имеющая базы данных MySQL. Данная платформа идеальна для новичков и создания сайтов-визиток, промо-страниц или блогов, ориентированных на периодический выпуск статей.
Количество веб-сайтов на этом движке превысило несколько миллионов, а его популярность объяснима простым и лаконичным способом донести до конечного пользователя информацию, а также большим количеством всевозможных плагинов и дополнений.
Есть несколько способов установки кода Google Analytics на сайт WordPress:
Примечание: я специально опускаю настройку сайта на WP, поскольку уверен, что вы это сделаете самостоятельно без каких-либо проблем.
Готовые плагины для Google Analytics
Одним из самых популярных плагинов является Google Analytics for WordPress by MonsterInsights (более 15 миллионов установок).
Вводим google analytics и в результатах поиска выбираем Google Analytics for WordPress by MonsterInsights. Нажимаем «Установить». После установки активируем плагин.
Google Analytics for WordPress by MonsterInsights
Слева в администраторской панели появится новый раздел «Insights». Далее нам необходимо авторизоваться через аккаунт Google. Для этого переходим в Insights – Settings.
И выбираем Authenticate with your Google account:
Authenticate with your Google account
Продолжаем шаг, кликнув по «Next»:
Для вставки кода нажимаем по кнопке Click To Get Google Code:
Click To Get Google Code
Авторизовываемся под тем аккаунтам Google, на котором создан наш счетчик Google Analytics. Разрешаем действия приложению.
Разрешение на авторизацию приложения MonsterInsights Free
Вставляем в поле и «Next»:
Вставляем скопированный код в поле
Если у вас в Google несколько аккаунтов, ресурсов и представлений, плагин попросит вас выбрать конкретный профиль в Analytics:
Выбираем счетчик и представление
Продолжаем шаги, «Next». Если все сделали правильно, то на последнем этапе вы увидите зеленую галочку и надпись «Done» (Подтверждено / Сделано). Нажимаем Close и попадаем в сам плагин. Там мы можем указать дополнительные настройки по отслеживанию и посмотреть некоторые отчеты внутри админки сайта.
Дополнительные функции Google Analytics for WordPress by MonsterInsights активируются только в платной версии. Например, данные по Google AdSense, электронной торговле, отслеживании форм, конверсий и других параметров, показателей, доступных на WP (категории, авторы, теги, пользователи и т.д.)
С каждым годом данный плагин становится все более популярным, и разработчики решили воспользоваться этим, введя полную платную версию с различным количеством настроек по трем тарифам: 39$, 99$ и 199$ в год.
Есть еще один плагин, о котором стоит написать. Это Google Analytics Dashboard for WP (GADWP).
Google Analytics Dashboard for WP (GADWP)
Данный плагин имеет русскоязычный интерфейс и собственный мануал и демо настройки. Для его активации через Google Analytics снимите галочку developer mode (requires advanced API knowledge) и нажмите на кнопку «Авторизация плагина».
Получаем код доступа по ссылке:
Получить код доступа
Там проделываем ту же самую процедуру, что и ранее, а именно:
Выбираем представление и сохраняем изменения:
Выбираем счетчик и сохраняем настройки
Все! Код отслеживания установлен для сайта. Данные по различным показателям можно посмотреть на главной странице в администраторской панели (Dashboard – Главная).
Консоль Google Analytics в WordPress
Собственный плагин для Google Analytics
Пригодится для тех, кто имеет опыт в написании кода на PHP и тем, кому нет необходимости иметь полноценный пользовательский интерфейс для управления счетчиком и прочими настройками, красивые дашборды и графики внутри админки.
Google Analytics by MonsterInsights настройка плагина
Далее, у вас откроется страница где вам необходимо скопировать специальный код.
Всё готово, плагин подключен. В Основных настройках вы можете:
— Включить отслеживание исходящих кликов и загрузок.
— Разрешить отслеживание анонимных данных.
— Включить показ Анонимных IP-адресов.
— Можно указать пользователей, статистика которых будет игнорироваться.
— Можно отключить панель аналитики.
— Можно включить универсальное отслеживание. Сначала включите функцию Universal tracking в вашем аккаунте Google Analytics.
— Можно включить Демографию и отчёты по категориям интересов для ремаркетинга и рекламы.
— Можно включить улучшенную атрибуцию ссылок.
— Отслеживания скачивания, рекомендуется оставить по умолчанию.
— Можно добавить расширения файлов для их отслеживания в качестве скачиваний.
— Выберите, отслеживать полный адрес исходящих ссылок или просто домен.
— Можно указать поддомены для их отслеживания.
— Можно указать путь к внутренним ссылкам, которые будут отслеживаться как исходящие.
— Можно задать метку для ссылок, которая их объединяет.
— Не включайте данную функцию, если используете FeedBurner.
— Разрешить именованную ссылку, для маркировки ссылок RSS с удачным использованием.
— setAllowLinker, позволит использовать функцию _Link и схожие функции.
— Пользовательский код, для продвинутых пользователей, добавление произвольного кода в код отслеживания.
— Пользовательские показатели, функция доступна только в premium версии плагина.
— Режим отладки, можно включить режим отладки для выявления ошибок в работе плагина.
На странице Консоль вы можете смотреть обзоры, отчёты, отчёты пользовательских показателей, системную информацию. Вся статистика будет вам доступна после активации и подключения плагина.
WordPress.org
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)
Description
Google Analytics Plugin for WordPress
With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress.
We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence.
At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.
Unlike other Google Analytics plugins, MonsterInsights allow you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer).
The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not!
Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL.
That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites.
MonsterInsights Pro
This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now!
We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too!
Quick & Easy Google Analytics Setup
Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website!
With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks.
If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary).
We keep up with all Google Analytics updates, so you can sleep well at night knowing that your website will always stay up to date with the newest features.
See what one business owner is saying about MonsterInsights:
It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress.
Steven Gliebe
Google Analytics Dashboard + Real Time Stats
Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone.
We understand that Google Analytics has a steep learning curve which often prevents small business owners from making informed decisions to grow their business.
That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard without needing to login somewhere else.
We have even created customized reports to help you filter through the noise and see the stats that really matter!
Audience Report helps you get to know your visitors in a whole new way. It shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and a whole lot more. You can use this demographics report and audience clues to tweak your website design and content accordingly.
**Publishers Report ** helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions.
Behavior Report shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more. You can use these useful stats to identify low-hanging fruits, new partnership opportunities, and promotional areas to focus on.
Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion.
Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place).
Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business.
Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic.
Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more.
Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings.
Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had.
We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales.
That’s why we can confidently say that MonsterInsights is the ultimate Google Analytics Shortcut for seeing the stats that matter and making data-driven decisions to grow your business.
I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too!
Kim Beasley – MonsterInsights user
Google Analytics Enhanced Ecommerce Tracking Made Easy
Google Analytics Enhanced Ecommerce tracking is a powerful feature that lets you track user behavior across your online store starting from product views to checkout page to thank you page and beyond.
With MonsterInsights’ easy WooCommerce integration, you can setup WooCommerce analytics with literally 1-click.
Once you have enabled WooCommerce tracking, MonsterInsights will show you all important WooCommerce metrics in a single dashboard including WooCommerce conversion rate, top products in your WooCommerce store, total transactions, total revenue, average order value, top referral sources, and more.
Our WooCommerce analytics report also includes other detailed WooCommerce event tracking data like total add to carts, total removed from cart, time to purchase, and sessions to purchase.
For those who want to go beyond our WooCommerce stats dashboard, you can easily open up the Google Analytics dashboard to combine WooCommerce data with other secondary dimensions and filters to find exactly what you’re looking for.
Aside from WooCommerce Google Analytics integration, MonsterInsights’ eCommerce addon also offers seamless integration for the Easy Digital Downloads plugin.
Our Easy Digital Downloads Google Analytics integration allows you to set up Enhanced Ecommerce Tracking on your store with just 1-click.
Simply put, MonsterInsights’ Enhanced Ecommerce for WordPress feature is by far the easiest and most powerful in the market.
Google Analytics + GDPR Compliance
MonsterInsights helps make Google Analytics GDPR compliance easier for business owners.
Our EU compliance addon allows you to:
While no single plugin can guarantee 100% GDPR compliance in WordPress, MonsterInsights goes to great length in helping business owners with GDPR compliance.
Universal Tracking + Google Analytics for AMP and Instant Articles
MonsterInsights uses Google Analytics universal tracking, so you can track your users across devices and platforms.
Accelerated Mobile Pages (AMP) is a project by Google that helps you speed up your website. However if you don’t set it up properly, Google AMP can cause you to lose your website analytics. Our Google Analytics AMP integration allows you to have accurate tracking on all AMP enabled pages. It works seamlessly with AMP for WordPress plugin.
We also offer 1-click Google Analytics integration with Facebook Instant Articles.
At MonsterInsights, we always stay ahead of the curve in helping you integrate WordPress with the latest Google Analytics tracking features.
Analytics for PROs! This plugin brings it all, great features and helpful info to easily see what you are doing.
Frank van der Sluijs
Google AdSense Tracking and Affiliate Link Tracking
With MonsterInsights Ads tracking addon, publishers can easily track the performance of their Google AdSense Ads inside their Google Analytics dashboard.
Our affiliate link tracking makes it easy for bloggers and affiliate marketers to track their affiliate links with Google Analytics.
MonsterInsights uses event tracking for all WordPress outbound link tracking which is far more accurate than any built-in WordPress analytics solution.
Unlike other WordPress analytics plugin, our Google Analytics affiliate link tracking does NOT slow down your website because all events are recorded via JavaScript and sent straight to your account.
Most other WordPress stats plugin track data on your WordPress hosting server which slows down your website and does not scale for larger websites.
Since our affiliate link tracking uses Google Analytics’ powerful servers, we can skip WordPress entirely.
MonsterInsights’ affiliate link tracking feature works with all WordPress affiliate link management plugins including Pretty Links, Thirsty Affiliates, and others.
Custom Dimensions Tracking, Custom Google Analytics Event Tracking, and More
Our Google Analytics event tracking feature for WordPress doesn’t just stop at affiliate link tracking.
You can use MonsterInsights custom Google analytics event tracking feature to easily add outbound-link tracking, file downloads tracking, call-to-action button tracking, hashmark tracking, telephone link tracking, and more.
Our powerful Forms Tracking addon uses Google Analytics custom event tracking feature to enable form analytics in WordPress. With just 1-click, you can enable form conversion tracking for your contact forms, lead generation forms, registration forms, surveys, and any other type of form in WordPress.
MonsterInsights’ Custom Dimensions addon allows you to push WordPress analytics even further. You can use Google Analytics custom dimensions to generate helpful WordPress stats for:
Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features.
I like how simple it is for client users and how I can turn on the advanced features for myself to get all the details right.
Skip Shean
Google Analytics Dashboard Plugin for WordPress Multisite Networks
MonsterInsights is the most popular analytics plugin for adding Google Analytics to WordPress multisite.
We have built-in all permissions and controls that you would need to successfully run Google Analytics on a WordPress multi-site.
You can control who has access to view the Google Analytics Dashboard report in WordPress. Our permissions setting allows you to hide analytics reports for specific user roles.
Similarly, we understand that some sites may want to exclude logged-in users from tracking. MonsterInsights gives you granular control to exclude admin in Analytics as well as other user roles.
Our performance addon allows you to adjust sample rate and site speed sample rates for Google Analytics.
By now you can probably see why MonsterInsights has become the most popular Google Analytics plugin for WordPress.
We understand Google Analytics better than any other analytics plugin for WordPress.
Full MonsterInsights Feature List
After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress.
Give MonsterInsights a try.
Want to unlock even more features? Upgrade to our Pro version.
Simple, yet powerful. Amazing piece of plugin, does exactly what expected and even more.
Matt Jaworski
Popular Google Analytics Tutorials
Note for Beginners
Like all WordPress plugins, Google Analytics by MonsterInsights is only available for self-hosted WordPress sites. This means you will need to switch from WordPress.com to WordPress.org if you want to use this plugin on your WordPress site.
Credits
This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner.
Branding Guidelines
MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word.
What’s Next
If you like this plugin, then consider checking out our other projects:
This plugin would not be possible without the help and support of WPBeginner, the largest WordPress resource site. You can learn from our free WordPress Tutorials like how to install WordPress, choose the best WordPress hosting, WordPress glossary, and more.
You can also learn about other best WordPress plugins.
Screenshots
Blocks
This plugin provides 2 blocks.
Installation
For all frequently asked questions, and their answers, check the MonsterInsights Docs.
Why use Google Analytics vs WordPress stats?
Native WordPress stats plugins will always slow down your website because they rely on your WordPress hosting server. Most of them do not provide accurate WordPress analytics either.
Some WordPress stats plugins use third-party servers to mitigate this issue, but they all lack powerful features that Google Analytics can offer.
Google Analytics is the #1 analytics solution in the world. It comes with all the powerful features that you can ever ask for. MonsterInsights makes it easy for you to use all advanced Google Analytics features in WordPress.
Why choose Google Analytics by MonsterInsights vs Google Site Kit?
The MonsterInsights Google Analytics plugin is built for all types of websites, large or small, to get up and running quickly with Google Analytics.
Beyond simply providing a Google Analytics dashboard, our plugin makes configuring advanced features as easy as point-and-click that would otherwise still require a developer to implement.
Our Google Analytics plugin also includes many features such as AdSense tracking, Google Optimize support, form conversion reporting, goal tracking, Search Console integration, Pagespeed insights, advanced eCommerce tracking, and more.
There’s a reason over 3 million users have trusted MonsterInsights to provide Google Analytics data to their website.
Can I use MonsterInsights together with another Google Analytics plugin?
No. You should only use one Google Analytics plugin on your WordPress site. If you use multiple Google Analytics plugins, then you will compromise your data integrity.
We recommend uninstalling other Google Analytics plugins before you install MonsterInsights.
Why does MonsterInsights load Google Analytics in WordPress header section?
Some people believe that loading Google Analytics in WordPress header will slow down your website. That’s a myth. The Analytics code loads asynchronously which means that it does not impact your website speed at all.
MonsterInsights loads code in WordPress header because it makes sure that you have the most accurate tracking.
Does MonsterInsights work with ad blockers?
As of version 7.18, Pro users of MontersInsights can use a locally hosted version of Google Analytics (gtag) which helps with tracking data accuracy. This version can also improve the performance of your website, compared to hosting the script on Google Analytics servers.
Can I hide Google Analytics from tracking Administrators and Editors?
Yes. By default we do not send data to Google Analytics for logged-in WordPress administrators and editors. You can add easily block additional user roles.
How does MonsterInsights help with Google Analytics GDPR compliance?
MonsterInsights helps make Google Analytics GDPR compliance easier for business owners.
Our EU compliance addon allows you to:
While no single plugin can guarantee 100% GDPR compliance in WordPress, MonsterInsights goes to great lengths in helping business owners with GDPR compliance.
Which eCommerce plugins are compatible with MonsterInsights Enhanced Ecommerce Tracking feature?
If you are looking to enable Google Analytics Ecommerce tracking in WordPress, then MonsterInsights is the best solution to do that.
With just 1-click, you can enable Google Analytics Enhanced Ecommerce Tracking for WooCommerce and see WooCommerce analytics report right inside your WordPress dashboard.
MonsterInsights Enhanced eCommerce tracking works out of the box with WooCommerce, Easy Digital Downloads, MemberPress and 10+ other advanced integrations. These include:
Does MonsterInsights work on WordPress multisite?
Yes. MonsterInsights offers the most comprehensive Google Analytics solution for WordPress multi-site.
It comes with advanced permission control, sample rate control, and other options that you need to properly enable Google Analytics on WordPress multisite.
Does MonsterInsights support Google Analytics v4 (GAv4)
Yes, we fully support Google Analytics v4 (GAv4) properties as well as GAv3 (Universal) properties. In fact, you can track your site to both at the same time using our exclusive dual tracking feature.
